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Wednesday, May 16, 2012

Real estate Marketing Tips For Small Developers

Despite the market weakness and high competitiveness among the "Big Boys" in the Indian residential real estate, smaller builders of residential projects, quiet corner of a healthy market share. It's all a matter of knowing which league to play, and how to play.

For starters, such a developer in the best position within their means to build. Smaller builders often do not have the luxury of picking and choosing locations for their projects. When she stuck with a less-than-optimal situation, they can compensate by their project is a milestone in the area. This means strengthening its marketability with better equipment and sweetening the deal with competitive rates. If you can not get into the big league, you can still try to be the best in the Little League. Buyers are always looking for the best available in each budget area.

Brand Clout

It is difficult to compete with high profile 'brand' name. Without doubt, a developer with many advantages resulting from its brand and brand image. It is automatic under the batons of renowned experts in the field, exerts more influence within financial institutions and to create higher prices for its residential projects. However, a brand is not to come out of nowhere - a renowned developer projects are selling well on the basis of reliable construction, imaginative design, the provision of desirable amenities, good project locations and honesty in dealing.

In view of this should be a smaller developers to integrate their projects into so many elements of the brand formula, without having to concentrate on building a "brand" fixed. It should be recalled that based in the residential real estate arena, a developer image is often as well to sell their projects. First, should that be the focus.

Instead the aim of taking on the big boys on their own turf, a smaller developer to build an image that stands for good quality at reasonable prices. Initially, this may mean lower prices at the initial projects, rather than lose customers. It may mean agreeing to payment terms, which are themselves more with the convenience of the customer as the builder.

While established developers have an advantage with the sale of its projects, can create a smaller, new developers beat the odds, even if his project in the same locality tells of a great name. He can do this by a certain level of service that most other developers would not even consider rendering. This could mean reducing the time needed to complete the legal formalities of making a purchase, and innovative payment methods.

Creative pricing strategies
Innovative financial structuring systems are tailored to meet the needs of customers, and are a valid and effective method of adding real value to a changing world of home ownership market dynamics. Some of the arrangements that are made in the past:

- Offering customers the option of renting an apartment to a minimum monthly rent, along with a specified payment and a three-year vesting period, with the option to purchase the rented home at a later date. If the purchase is made, the payments will be treated as advance payments. This leaves the occupier of the flat, to either continue on a rental basis or for a flat they have grown familiar at a time when the charges were dropped inferences Buy on a rational level.

- Taking a deposit on under-construction homes in the builder of the ongoing projects and provide back pay, the difference between the current and future market prices, the market should correct at a later date.

- Provides a portion of the interest rate for purchasers of home loans for one year, subject to a vesting period of three years to shoulder.

Such innovative financial structuring deals have been proven to promote the absorption of existing inventory and provide increased bookings in under-construction projects.
The personal touch

On a more general note, a small developer benefited considerably by extending a personal touch. Instead of delegating requests to subordinates, he can use calls personally, his personal e-mail id, to answer emails and take time out to explain some of the technical details of the property market to potential customers. Buyers react positively to such personal attention from a developer.

There is no surefire, catchall modus operandi is concerned as far as success in the housing market. It might work in this way some of the time, but not always. Special situations require special measures. In any critical situation, marketing, the solution lies in "lateral thinking" - an opportunity, with clearly different approaches.

Professional Marketing
If there are no formulas for marketing and sales prove effective, professional real estate consultant can get around the fortunes of smaller developers through creative and innovative ideas to make. Once the term "thinking out of the box understood ', an effective ideas for most eventualities cope with market development and implementation - often with dramatic consequences.
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